Law.com covered Parker Poe's innovative summer client development program, "The Path in the Multiverse." The article focused on how the program was conceived with a singular objective: to elevate the client experience by encouraging intentional, consistent interactions while incentivizing behaviors that drive superior client service.

The Path in the Multiverse relied on gamification, a strategy rooted in the principles of motivation and interactive technology that encouraged attorneys to connect more deeply and frequently with clients.

It was the latest edition of a program called The Path that Parker Poe Chief Marketing and Business Development Officer Kristen Bateman Leis created almost a decade ago.

"Beyond the individual wins, the program represents a strategic evolution in how Parker Poe approaches the client experience," Kristen wrote in the article. "By embedding client-centric behaviors into the DNA of our summer program, the firm created a roadmap for sustained success — one that aligns with our broader mission of ensuring that the needs of clients are prioritized in every aspect of providing high quality legal services. This approach reinforces our commitment to understanding, anticipating, and addressing the unique business needs of each client."

Subscribers can read the full article here: The Path in the Multiverse: Rethinking Client Engagement Through Gamification

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