Traci Bransford explored the fundamentals of securing and negotiating name, image, and likeness (NIL) deals as a student-athlete or advisor during OMBI Group's 2025 Playmakers' Summit in New Orleans.

Traci covered strategies to identify the best opportunities, examine pitfalls in standard agreements, and discussed the ever-emerging considerations regarding the House v. NCAA settlement. The summit followed a theme of offering legal, business, and NIL game plans for success.

Based in Atlanta, OMBI Group is a sports, entertainment, and executive law firm with a specialization in nonprofit services.